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Interactive Packaging Technology And Brand Message.

The world is effectively mainstreaming technology and thus becoming increasingly virtual. These two factors alone will affect the trajectory of retail. At the same time, it will have a great impact on the future of product packaging. In the near future, retail packaging will take on a new role. This involves adjusting to a time when shopping experiences, currency and space are dramatically improved from today’s paradigm. Packaging in the future will be considered a form of media. This is because of the potential and engagement that come with dynamic brand touch points. Read More »

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