In this day and age it’s paramount for any business to have a very strong online presence. In fact, if you’re a business owner with no online presence you’re effectively shooting yourself in the foot and stifling your own potential success.Though those who possess an aging mindset may disagree, just think: when is the last time you opened a phone book to find a business? Chances are you don’t even remember – instead you hopped on Google, performed a search and found exactly what you were looking for.
While it’s easy to see that having an online presence is extremely important, the financials behind it may scare you away. Luckily, this doesn’t have to be the case as with some proper planning and execution, creating and maintaining an online presence can be quite cheap. How would you do this, you ask?
Doing it yourself or finding a premade solution can help you achieve your goals for free. Even if it’s something you need custom tailored to your business that is out of your scope of knowledge you can get away with completing it for cheap by outsourcing. Sites like Freelancer or Fiverr put you in touch with highly skilled individuals that will complete tasks for rock bottom prices. Outsourcing overseas to established agencies such as bankpixel – social media agency Jakarta, HTMLBlender and more is a cost effective way to get things done. Let’s take a look at each in depth.
Do It Yourself
Unless you’re looking to get a technologically advanced product programmed, chances are you can do much of this yourself. Do you need to set up Google Analytics or AdWords? There’s a wealth of free knowledge online that will help you do just that in no time. Even coding a simple website or crafting a converting Facebook page is simple with step-by-step guides available everywhere.
Find Premade Solutions
If you don’t want to get your feet wet in any coding at all, finding a premade solution is your best bet. There are freely available things such as WordPress themes, Facebook templates and even AdWords campaigns you can download and upload in a few clicks. While you will most likely have something that looks and functions better than it would if you had done it yourself with limited knowledge, these premade solutions oftentimes require quite a bit of customization if you’re looking for a unique look.
Perhaps what you need done is too difficult for you to learn overnight or perhaps you just don’t want to do it at all. While this would normally require hiring an employee or contracting an expensive company, outsourcing makes even these tasks quite affordable.
There are two different ways to approach outsourcing on a budget including hiring a freelancer or contracting an overseas agency. Websites such as Freelancer, oDesk and Fiverr are great places to find a freelancer for your needs. This is essentially like having another employee but due to them working for themselves, they will almost certainly complete your task for quite cheap. If this doesn’t sound like something you want to deal with, contracting an overseas agency is your best bet. Companies such as bankpixel – social media agency Jakarta, HTMLBlender, ProSolutions and more are established outside of the United States. This means that they will complete your work for much cheaper than anyone you would find in the US without sacrificing quality.